Warning: Undefined array key "file" in /home/u342525961/domains/zeevarken.nl/public_html/wp-includes/media.php on line 1774
Warning: Undefined array key "file" in /home/u342525961/domains/zeevarken.nl/public_html/wp-includes/media.php on line 1774
Warning: Undefined array key "file" in /home/u342525961/domains/zeevarken.nl/public_html/wp-includes/media.php on line 1774
Warning: Undefined array key "file" in /home/u342525961/domains/zeevarken.nl/public_html/wp-includes/media.php on line 1774
Warning: Undefined array key "file" in /home/u342525961/domains/zeevarken.nl/public_html/wp-includes/media.php on line 1774
English Edition
Branded Cross-Border Ecommerce
Branded Cross-Border Ecommerce: A Guide for Chinese Companies that Want to Grow Their Ecommerce Brand (English Edition) is a digital book by Jorg van den Hoven. It offers proven strategies, insights, and real-world cases from over 500 brand-building projects in China. The book empowers entrepreneurs to use design and branding as strategic tools for sustainable growth in cross-border ecommerce.
Trusted by top brands
The Future of Cross-Border Ecommerce
In 2018, we projected that Chinese cross-border ecommerce would surpass $1 trillion USD by 2030—if not sooner. This would equate to nearly 1/5 of China’s total annual export and be comparable to the entire European ecommerce market.
For ambitious Chinese companies wanting to seriously compete in global ecommerce, this book presents a structured, step-by-step methodology to build a branded, sustainable, and scalable business.
What You Will Learn
The book begins with a crash course on branding and design, explaining why design is a strategic management tool and how companies can organize and manage design from a Chinese and ecommerce perspective.
The methodology is built on three fundamental steps:
01
Brand Strategy
Defining your brand positioning, values, and long-term direction.
02
Brand Design
Creating a visual and verbal identity that resonates globally.
03
Brand Activation
Implementing and scaling your brand in international markets.
Who Is This Book For?
Beginners in branded cross-border ecommerce (BCE) & Advanced enterprises
Go deeper into each section, implementing advanced strategies and tactics across multiple departments and projects.